How to Expand Your Network on Twitter

Follow me on Twitter logo (Photo credit: Wikipedia)

 

· Follow others

· Engage

· Share posts

· Tweet frequently but not too often

· Tweet about topical issues

· Use #

 

Follow Others

Not everyone you follow will follow you back. Famous people definitely won’t

or it’s unlikely! Who is likely to? Marketing people, people with a business

product or service who are also looking to expand their audience and network.

 

Engage

Get involved with the conversation. If you know about the topic of conversation

get involved and be friendly. If you want answers there are so many people to

ask or listen to.

 

Share Posts

If you share posts, or add favourable comments prior to sharing. This will

be appreciated as not only does it give the author more weight on Twitter

but also aids their Klout score and SEO efforts. Klout scores you for your

engagement level, frequency of posting and your reach across all social platforms.

 

Tweet Frequently but not too Often

Every time I tweet I find that I have an increase in folowers (only due to

the fact that I use # otherwise you will only be seen by your current followers)

If you tweet constantly through the day or your tweets are irrelevant or not credible.

People will stop following and you’ll lose rather than gain an audience.

 

Tweet about Topical Issues

There are numerous tools that you can use to keep up with popular topics.

Twilert – Can be used to email you daily to update what your competitors

are saying on Twitter. Or it can also be set to follow a keyword.

Tecnoratti – Can prompt you to the top blogs and posts that are popular.

Google Trends – Lets you know popular searches.

Google Alerts – Monitors the Web for interesting new content.

Linkedin Groups – Managers choice highlights popular posts and topics.

 

Use #

Try out # you think may be appropriate e.g. #socialmedia in the search bar to

check that it’s a relevant or being used. Then add relevant # in your Tweet.

I have always found this effective in increasing my followers and reaching an extended audience.

 

If you have any other suggestions or questions please leave a comment below.

Also if you know anyone that would benefit from this post please share it.

Follow my blog for more advice and tips on social media and marketing.

Why You Need A Social Media Presence. | Startersphere

English: Logo for the Addicted to Social Media Blog (Photo credit: Wikipedia)

1230Why You Need a Social Media Presence On 05.19.12 • In Social Media • by alexwi Why you need a social media presence

In a recent discussion with a web developer and SEO expert who is considering enhancing their social media offering. They highlighted that one of their key concerns, or rather their clients, is that by having a social media presence they leave themselves open to public negativity. They fear having complaints or criticism written directly on their social media sites.

Every business will have complaints some unfounded others genuine errors. Regardless of why complaints occur avoiding a social media presence will not prevent viral complaints. It will just prevent you being privy to it and engaging damage control. Often you can gain a heightened respect and trust in your service from others witnessing your swift reaction and compensation of the upset party. A good example of this is Zappo’s who use their customer complaints as a foundation of their business. There is an article discussing Zappos Twitter skills link here. From Zappos insights team who are renowned for their social media mastery. I don’t want send you away again but we all have to take notice. Link!

What are the benefits?

Social media is another form of Search Engine optimisation. With all the Google algorithm changes such as Panda and Penguin making optimisation more complex. Content creation & social media can’t be ignored. This is the time to take it seriously to prevent your business being left behind.

Social media should be embraced it’s a great way to expand your audience, attract new clients and build relationships with them. It also offers an in depth view of your demographic and their personalities enabling you to target your marketing according to your audiences unique preferences.

Social

via benefits of social media, advice, research and strategy. | Startersphere.

Related articles

• Startersphere’s Marketing Network (startersphere.com)
• The Strategy (or lack thereof) of Social Media (tcapushnpull.com)
• How to Sell Social Media to Your Skeptical Boss (radian6.com)
• How to Combine Your Public Relations and Social Media Strategies (performancing.com)
• The Emergence of the Social Media Superhero [INFOGRAPHIC] (ubervu.com)

The Google Plus One Button And How It Helps Your SEO Rank

SoshiTech - Soshitech.com

There sure has been a load of talk over the Google Plus project, although not as much recently, but how much does their new ‘Plus One Button’ boost a websites SEO rank?

Website like Mashable (see here) proclaim the plus one button has an “indirect effect on your site’s search rank.”

While we are not quite sure why they would use the word ‘indirect’ we do know the button has a positive and long lasting effect on any website.

The same way the twitter tweet button files your tweets in twitters search index; Google works the exact same way. Well, we should not say exact because these are two different networks but they are similar nonetheless.

The number of plus ones is not as important as the quality of each plus one you receive. With this being said, the more plus ones you receive; the more likely you are to…

View original post 127 more words

The social media fulfillment pyramid

SoshiTech - Soshitech.com

This article was written by Kristin DelMuto. She is currently a senior at Salem State University in Salem, Massachusetts. In May 2012 she will be graduating with a Bachelor of Science in Communications. Kristin is very eager to get started in the world. She has always known she would want to be working in the Entertainment industry. She would love to pursue a career in Entertainment and move to Los Angeles, California or New York City. In the past, Kristin has been an intern at Picture This Television, a small production company based in New York City. Currently, she is an intern for Boston’s Hit Music Radio Station, Kiss 108 FM. While she is very open to what field in Entertainment she would like to focus on, the music industry is a number one goal of hers. She does have a little bit of musical background and skills, but since…

View original post 382 more words

Small Business Marketing: 81% Use Social Media, But Only 13% Have Mobile-Friendly Sites | The Realtime Report

http://therealtimereport.com/2011/11/22/small-business-marketing-81-use-social-media-but-only-13-have-mobile-friendly-sites/

Habits Are The New Viral: Why Startups Must Be Behavior Experts

Linda Talks Twitter Basics On Marlow FM | CubeSocial

Linda Talks Twitter Basics On Marlow FM

Posted on July 7, 2011 by Rewan

0

inShareBy Rewan TremethickOn Monday this week, Linda talked Twitter basics with Christina Bachini on Marlow FM’s Biz Buzz hour. Answering Christina’s questions and those of the listeners, Linda covered the issues of getting started on Twitter, the integrity of the social platform, and how to go about joining conversations, gaining followers and building relationships.

For those of you pressed for time, some highlights…

Social media is just another way to communicate. It’s simply another way to talk, as with phones, email or face-to-face conversation.

When starting on Twitter, follow some people you already know and have a relationship with – your LinkedIn contacts for example. See how and what they Tweet about until you feel comfortable that you understand the medium.

During Linda’s initial ‘Lurk and Learn’ Jonathan Ross’ tweets highlighted the business value of Twitter, by demonstrating how Twitter could be used for customer engagement, research and care.

For more tips and greater depth, listen to the edited interview:

Linda Interview Marlow FM 04.07.11 by CubeSocial

via Linda Talks Twitter Basics On Marlow FM | CubeSocial.

Why Twitter’s 140 Character Restriction Can Make You a Better Marketer | CubeSocial

Why Twitter’s 140 Character Restriction Can Make You a Better Marketer

Posted on August 30, 2011 by Rewan

3

inShareEven if you aren’t using Twitter for marketing purposes, I think it can still help you become a better marketer. One of its most basic features can help us write better marketing copy, regardless of medium.

When I first started on Twitter I struggled with the character limit. In speech we’re used to using superfluous words and long sentences. Soon I realised it was forcing me to learn a valuable skill.

Keep It Relevant

On Twitter the character limit means brevity is essential. Marketing, as I understand it, is about getting your message across as effectively as possible. Saying everything we need to in under 140 characters means we have to communicate our core messages succinctly. Once you’ve got to grips with condensing your main points into one Tweet the same practice could make writing your marketing copy easier and more fruitful.

No Room for Padding

In a tweet there is no room for jargon and sales speak. Faced with a customer, we have less than 140 characters to convince them to buy. We really have to think about the main benefits of our product. In doing so we might even raise valuable questions about our overall marketing plans.

The more we think about how to clearly communicate our message, the better we become at it. When we next have a Press Release to write, with lots of important information to fit into just the title, we have had a lot of practice. When next thinking about the first paragraph of our website homepage, we have that extra knowledge on keeping it snappy.

Help or Hindrance?

Reviewing and analysing your own copy is one way to learn t

via Why Twitter’s 140 Character Restriction Can Make You a Better Marketer | CubeSocial.

Start-up Now – Insights from the 2011 Seedcamp teams | CubeSocial

Start-up Now – Insights from the 2011 Seedcamp teams

Posted on January 31, 2012 by Mark Bower

7

inShareWhat did you do in 2011?

Like hundreds of entrepreneurs around Europe, we spent 2011 building, pitching and growing our own tech start-up: CubeSocial.

Towards the end of the year we decided we’d like to share what we had learned with other aspiring entrepreneurs.

What you see here is the result of that work… a ground-up initiative by a group of around 40 passionate start-ups that all took part in Seedcamp during 2011 and have come together to share their experiences and learnings. You can download the ebook here for free. Our gift to you. There’s also an easily embeddable version here.

Please pass this book on to anyone you think might find it useful. Tweet it. Blog about it. Share the information as widely as possible.

via Start-up Now – Insights from the 2011 Seedcamp teams | CubeSocial.