CIM Report Shows Many Marketers are Ill-equipped for the Social Web

A Marketer in a Digital World

CIM SMB Report - how are marketers using social media?

The UK’s Chartered Institute of Marketing (CIM) recently teamed up with Ipsos ASI and Bloomberg to carry out new research to assess how businesses are adapting to our social media fuelled world.

The results appear largely consistent with previous studies, although do provide a valuable benchmark for comparison with other data sources. And while many of the findings were focussed on adoption and usage patterns across four big social networks (Facebook, Twitter, LinkedIn and YouTube), the most interesting statistics came from marketers’ self-assessment of the value their businesses derive from social media efforts:

  • Only 27% of marketers use social media as a “core part of a campaign”, yet 28% claim to still be “just experimenting.”
  • Across all of the major channels, more people claim their social media activities are ‘not at all effective’ than ‘extremely effective,’ with YouTube being seen as the channel where being effective is most problematic.
  • Most…

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Blogging And Entrepreneurship – One Step AT A Time

lexidean

I am sat thinking what to write and all the blogs I have read recently are running through my mind so I think that’s a good place to start.

Firstly I have read a great guide on blogging and blog marketing from Hector J Cuevas that has a lot of really useful advice and tips on every relevant aspect. I now have to apologise Hector for not putting all your great advice in to practice yet, I am at such an early stage in my blogging journey and in the mood to write with out all the sensible preparation. Seeing as I have no audience I could just as well have written this on a piece of paper in my front room. I must add I have every intention of implementing all the advice one step at a time to fully analyse the results.

I have to now mention BA…

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Entrepreneurs: a Source of Expertise and Inspiration

Gigaom

We at GigaOM believe entrepreneurs are more than a source for news — they are a source of expertise and inspiration. Expertise and inspiration that should be shared as far and wide as possible. After all, many ideas that work for a small, sleep-deprived team in a company that is keeping a vigilant eye on its burn rate will not only work for your team, but they can help you be more nimble and effective.

With that in mind, we proudly unveil the pilot episode of GigaOM’s new ongoing video series, “See Founders Run.” No, we don’t take them out for a quick 5k jog (note to self: totally do a foot race video show). Rather, we sit down with startup founders and other entrepreneurs and find out how they run different aspects of their companies so that we can pass that firsthand knowledge on to you.

In our inaugural…

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6 Ways Your Business Card Can Still Pack A Big Punch | Fast Company

http://www.fastcompany.com/1819904/getting-maximum-business-impact-from-a-mini-card

Habits Are The New Viral: Why Startups Must Be Behavior Experts

Bring Value to Your Audience

Bring Value to Your Audience.

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