How to Expand Your Network on Twitter

Follow me on Twitter logo (Photo credit: Wikipedia)

 

· Follow others

· Engage

· Share posts

· Tweet frequently but not too often

· Tweet about topical issues

· Use #

 

Follow Others

Not everyone you follow will follow you back. Famous people definitely won’t

or it’s unlikely! Who is likely to? Marketing people, people with a business

product or service who are also looking to expand their audience and network.

 

Engage

Get involved with the conversation. If you know about the topic of conversation

get involved and be friendly. If you want answers there are so many people to

ask or listen to.

 

Share Posts

If you share posts, or add favourable comments prior to sharing. This will

be appreciated as not only does it give the author more weight on Twitter

but also aids their Klout score and SEO efforts. Klout scores you for your

engagement level, frequency of posting and your reach across all social platforms.

 

Tweet Frequently but not too Often

Every time I tweet I find that I have an increase in folowers (only due to

the fact that I use # otherwise you will only be seen by your current followers)

If you tweet constantly through the day or your tweets are irrelevant or not credible.

People will stop following and you’ll lose rather than gain an audience.

 

Tweet about Topical Issues

There are numerous tools that you can use to keep up with popular topics.

Twilert – Can be used to email you daily to update what your competitors

are saying on Twitter. Or it can also be set to follow a keyword.

Tecnoratti – Can prompt you to the top blogs and posts that are popular.

Google Trends – Lets you know popular searches.

Google Alerts – Monitors the Web for interesting new content.

Linkedin Groups – Managers choice highlights popular posts and topics.

 

Use #

Try out # you think may be appropriate e.g. #socialmedia in the search bar to

check that it’s a relevant or being used. Then add relevant # in your Tweet.

I have always found this effective in increasing my followers and reaching an extended audience.

 

If you have any other suggestions or questions please leave a comment below.

Also if you know anyone that would benefit from this post please share it.

Follow my blog for more advice and tips on social media and marketing.

Why You Need A Social Media Presence. | Startersphere

English: Logo for the Addicted to Social Media Blog (Photo credit: Wikipedia)

1230Why You Need a Social Media Presence On 05.19.12 • In Social Media • by alexwi Why you need a social media presence

In a recent discussion with a web developer and SEO expert who is considering enhancing their social media offering. They highlighted that one of their key concerns, or rather their clients, is that by having a social media presence they leave themselves open to public negativity. They fear having complaints or criticism written directly on their social media sites.

Every business will have complaints some unfounded others genuine errors. Regardless of why complaints occur avoiding a social media presence will not prevent viral complaints. It will just prevent you being privy to it and engaging damage control. Often you can gain a heightened respect and trust in your service from others witnessing your swift reaction and compensation of the upset party. A good example of this is Zappo’s who use their customer complaints as a foundation of their business. There is an article discussing Zappos Twitter skills link here. From Zappos insights team who are renowned for their social media mastery. I don’t want send you away again but we all have to take notice. Link!

What are the benefits?

Social media is another form of Search Engine optimisation. With all the Google algorithm changes such as Panda and Penguin making optimisation more complex. Content creation & social media can’t be ignored. This is the time to take it seriously to prevent your business being left behind.

Social media should be embraced it’s a great way to expand your audience, attract new clients and build relationships with them. It also offers an in depth view of your demographic and their personalities enabling you to target your marketing according to your audiences unique preferences.

Social

via benefits of social media, advice, research and strategy. | Startersphere.

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