How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

By Jeremy Cabalona

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.

Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure.  It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.

Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.

Infographic courtesy

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Wayin, Social Network Start Up Secures $14M in Business Funding

Gigaom

Wayin, the social networking startup launched by Sun Microsystems co-founder Scott McNealy, just closed $14 million in Series B financing, bringing its total backing to $20 million. The network, which as a forum for users who want to discuss and vote on — well, just about anything — launched on Twitter last June.

U.S. Venture Partners led the round, and USVP partner Rick Lewis is joining the board of Denver-based Wayin. USVP joins an interesting roster of investors, including enterprise software company TIBCO; Silicon Valley law firm Wilson Sonsini Goodrich and Rosati; former head of Microsoft Business Solutions and McNealy classmate Doug Burgum; Hollywood producer Burt Sugarman; and sportscaster Jim Gray.

As McNealy told GigaOMlate last year, it’s easier to raise money if you have a good rolodex. Starting Wayin “was actually a little easier probably than it should have been,” he said. Early on, the startup was…

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