How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

By Jeremy Cabalona

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.

Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure.  It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.

Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.

Infographic courtesy

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All Those E-mails From Pinterest Are Very Good For This Guy

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All Those E-mails From Pinterest Are Very Good For This Guy

Julie Bort | Mar. 1, 2012, 6:48 PM | 3,700 | 3

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Business InsiderSendGrid CEO Jim Franklin

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SendGrid has sent 30 billion e-mails in the three years it’s been in business — and none of them are spam.

SendGrid is an e-mail cloud service hired by Pinterest, Foursquare, Hootsuite, Spotify, job sites, daily deal sites and many other companies.

About 40,000 Web applications use SendGrid, says its CEO — and Boulder startup icon — Jim Franklin. And none of it is spam because users sign up these e-mails, such as job openings, friend requests and the like.

Franklin says it even coaches its customers on how to do e-mail so people don’t report it as spam.

“One person sending e-mail to another is easy. But an app sending out e-mail is hard. E-mail is a problem for developers,” explains Franklin.

So it’s no surprise that SendGrid is growing at 10% monthly — it now sends out more than 3 billion emails per month — and it recently landed Microsoft Azure as a partner. SendGrid will now be the default e-mail service for any app using Microsoft’s cloud, Franklin says. New Azure developers qualify for 25,000 free e-mails a month.

The company is one of the shining stars of the blossoming Boulder startup scene. It began in Boulde

via All Those E-mails From Pinterest Are Very Good For This Guy.

From PinClout to PinReach: The Startup for Pinterest Analytics | SaaSBuzz.com

 

English: Red Pinterest logo
Image via Wikipedia

From PinClout to PinReach: The Startup for Pinterest Analytics

PinReach or the startup formerly known as PinClout specializes in analyzing the up-and-coming rise of Pinterest. While the whole name “cease-and-desist” issue with Klout over the use of PinClout has been the major talk of the industry for now, PinReach LLC is still a very much viable startup that aims to become the analytics startup to go to for Pinterest. The original name boiled down what they did in more simple terms which is basically to see your clout in Pinterest but PinReach LLC is still a good name as it offers a simplified look at your overall Pinterest social media reach.

 

Pinterest addiction

Pinterest addiction (Photo credit: Annie Mole)

    Founded by Chris Fay and Daniel Schimpfoessl, PinReach intends to become the Google Analytics for Pinterest. Pinterest’s marketing potential is one of the highest compared to some of the other new social media platforms and so far such tools for Pinterest analytics are almost non-existant. Originally, PinClout garnered more than 6000 users within two weeks of opening but with PinReach they are set to forge new ground even faster with a more robust infrastructure. According to their main site, “PinReach is your source for Pinterest analytics. We are working to empower people and brands with the tools necessary to monitor trends, understand activity, and gauge impact, easily. That, and you get a Reach score updated daily!”PinReach covers the overall statistics of Pinterest, identi

 fying your main influencers, how you influence others, trends and social impact with a simple to understand single Reach score for each section. It checks referral links like Google Analytics but also monitors your daily stats, providing analysis on the impact of your pins, repins and the pins of your fans and followers that point back to your main site. It also offers the ability to check on your competition with built-in functions such as Compete. All you need to do is enter your competitors Pinterest username and you can get a look at their PinReach score. The statistics are presented using simple graphs and numbers in bold font for the relevant scores with the average PinReach score being 29.

By Muz Ismial

via From PinClout to PinReach: The Startup for Pinterest Analytics | SaaSBuzz.com.

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