From PinClout to PinReach: The Startup for Pinterest Analytics | SaaSBuzz.com

 

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From PinClout to PinReach: The Startup for Pinterest Analytics

PinReach or the startup formerly known as PinClout specializes in analyzing the up-and-coming rise of Pinterest. While the whole name “cease-and-desist” issue with Klout over the use of PinClout has been the major talk of the industry for now, PinReach LLC is still a very much viable startup that aims to become the analytics startup to go to for Pinterest. The original name boiled down what they did in more simple terms which is basically to see your clout in Pinterest but PinReach LLC is still a good name as it offers a simplified look at your overall Pinterest social media reach.

 

Pinterest addiction

Pinterest addiction (Photo credit: Annie Mole)

    Founded by Chris Fay and Daniel Schimpfoessl, PinReach intends to become the Google Analytics for Pinterest. Pinterest’s marketing potential is one of the highest compared to some of the other new social media platforms and so far such tools for Pinterest analytics are almost non-existant. Originally, PinClout garnered more than 6000 users within two weeks of opening but with PinReach they are set to forge new ground even faster with a more robust infrastructure. According to their main site, “PinReach is your source for Pinterest analytics. We are working to empower people and brands with the tools necessary to monitor trends, understand activity, and gauge impact, easily. That, and you get a Reach score updated daily!”PinReach covers the overall statistics of Pinterest, identi

 fying your main influencers, how you influence others, trends and social impact with a simple to understand single Reach score for each section. It checks referral links like Google Analytics but also monitors your daily stats, providing analysis on the impact of your pins, repins and the pins of your fans and followers that point back to your main site. It also offers the ability to check on your competition with built-in functions such as Compete. All you need to do is enter your competitors Pinterest username and you can get a look at their PinReach score. The statistics are presented using simple graphs and numbers in bold font for the relevant scores with the average PinReach score being 29.

By Muz Ismial

via From PinClout to PinReach: The Startup for Pinterest Analytics | SaaSBuzz.com.

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This article was written by Kristin DelMuto. She is currently a senior at Salem State University in Salem, Massachusetts. In May 2012 she will be graduating with a Bachelor of Science in Communications. Kristin is very eager to get started in the world. She has always known she would want to be working in the Entertainment industry. She would love to pursue a career in Entertainment and move to Los Angeles, California or New York City. In the past, Kristin has been an intern at Picture This Television, a small production company based in New York City. Currently, she is an intern for Boston’s Hit Music Radio Station, Kiss 108 FM. While she is very open to what field in Entertainment she would like to focus on, the music industry is a number one goal of hers. She does have a little bit of musical background and skills, but since…

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