KISSmetrics Looks To Turn Your Customer Data Into An Interactive Infographic

TechCrunch

KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing “KISSmetrics Experiments.” A la Gmail Labs, Experiments enables KISSmetrics users to access and test out experimental new features and help decide whether they become lasting parts of the product.

The first experiment KISSmetrics unveiled today is a visualization feature that customers can use to view data on how their users interact with their site, web apps, and mobile products. The new experiment expands on its so-called “People Views,” which Jason first covered last year, that essentially allow site administrators to drill down into the way that individual users are browsing and using their sites — as well as their history before they actually signed up for an account.

Among other things, KISSmetrics shows its…

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